
Strategy
Shape national and regional sports and esports strategies that drive athlete development, facility investment, and revenue growth across GCC and MENA.
Infrastructure
Design and build integrated performance centres and venues that increase athlete throughput, reduce injury downtime, and become year-round community and commercial anchors.
Athlete Pathways
Develop evidence-based athlete development frameworks that prepare champions for competition, business, and life—creating sustainable talent pipelines for governments and federations.
Mandate
KALM builds integrated performance, protection, and talent systems for governments, federations, clubs, and education partners across sport and esports in the GCC and wider MENA region. The firm combines medical, data, legal, and commercial expertise into a single operating layer so institutions can move from isolated initiatives to institutional‑grade infrastructure.
What Makes KALM Different
KALM is built for the realities of government and federation procurement, not just club‑level performance.
The firm integrates strategy, infrastructure, and athlete pathways into a single framework so decisions on investment, safeguarding, and commercial growth are aligned. KALM works across both traditional sport and esports, recognising that youth participation, digital performance, and elite competition now sit on a shared continuum. The focus is on duty of care, long‑term athlete development, and sustainable commercial models, not short‑term campaigns.
Track Record Highlights
Ali leads KALM’s regional strategy and programme delivery across the GCC. He specialises in translating performance science into scalable national systems across sport and esports, working with governments, federations, and education groups to design long-term athlete pathways and institutional frameworks.
Vision
Future Ready Athletes - To redefine what it means to be a champion, and empower athletes to thrive in competition, business, and life.
Mission
To empower athletes, organisations, and institutions globally with world-class consulting, education, and strategic frameworks that drive sustainable growth, athlete protection, and commercial readiness in both esports and traditional sports.
Values
Athlete-Centric Excellence – Every decision is made with the athlete’s best interest at the core.
Innovation – Leveraging cutting-edge technology and methodologies to push performance boundaries.
Integrity – Operating with transparency, ethics, and trust.
Collaboration – Partnering with stakeholders to create win–win outcomes.
Legacy – Inspiring impact that extends beyond competition.
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