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Inspiring leaders with strategies for excellence

Safeguarding rights while unlocking athlete potential

Custom strategies delivering measurable client outcomes

Developing champions through science and strategy

KALM delivers world-class thought leadership programs that inspire change and elevate performance in both sport and esports. From dynamic keynotes and high-level executive summits to interactive roundtables, we equip leaders with actionable insights tailored to the GCC. Our expertise has supported ministries, federations, and academies in shaping policy, advancing athlete development, and integrating cutting-edge performance strategies. Whether through a Bronze entry-level workshop, a Silver package combining workshops with targeted advisory, or a Gold-tier multi-day summit featuring global experts, every engagement is designed to create measurable impact and lasting competitive advantage.

In today’s fast-changing landscape, athletes need more than skill, they require protection, representation, and commercial readiness. KALM specialises in Name, Image, and Likeness (NIL) policy, athlete protection, and brand monetisation, offering deep regional expertise. We work with federations, academies, and agencies to deliver workshops, audits, policy advisory, and train-the-trainer programs that ensure stakeholders are compliant and commercially prepared. Our approach safeguards athlete rights while creating pathways for sustainable revenue growth. From designing NIL policies to enabling profitable brand partnerships, we empower clients to navigate the NIL era with clarity, confidence, and a clear strategic advantage.

KALM’s bespoke consulting projects are designed to meet the specific needs of each client, delivering measurable outcomes through strategy, stakeholder engagement, and program rollout. We work with national sports councils, ministries, federations, and private academies to create frameworks that support talent pipelines, strengthen governance, and integrate performance and commercial readiness. Our experience includes projects aligned with transformative agendas like Saudi Arabia’s Vision 2030, ensuring clients meet ambitious performance targets while fostering long-term growth. Whether it’s a targeted intervention or a multi-year program, our team brings the expertise, network, and execution capability to deliver results.

The COMPETE System is KALM’s proprietary athlete development framework, integrating four core pillars: Body, Brain, Brand, and Business. It combines elite sports science with commercial readiness to create future-ready athletes. At its core is the exclusive Vision Performance Index (VPI), a talent identification tool developed with Stanford University and recognised by the International Olympic Committee. The VPI process profiles athletes across different game categories, similar to how the military assigns specialised roles, to match them with disciplines where they can excel. Through licensing opportunities, organisations can integrate the COMPETE System into their programs, raising athlete development to a world-class standard while maximising long-term performance potential.